Brink explains, "They (Five Finger Death Punch) would've had a single coming out at the same time as us, so it prevents problems business wise or whatever.

Guitarist Chris Howorth says Patrick's vocals were a perfect match, "Adrian had this deep, rich voice.

It was such a thrill to write such a powerful song and hear it sound so amazing in its rough form.

"[3] The music video was directed by David Brodsky and shot around the same time as the first single, "The Gun Show" in May 2010.

Maria Brink has invited other vocalists from touring bands to fill in Patricks vocals live.