The song was released to iTunes on June 1, premiered on Sirius XM Radio Liquid Metal channel, and was also available for streaming on their Myspace page for 24 hours.

A few weeks later, a new trailer was released featuring an extended clip of the song and a first look at the music video.

It was the official theme song of TNA Against All Odds 2011, and was later re-used by the promotion for their show Xplosion.

"[1] It contains screaming by lead vocalist Maria Brink throughout the song with no clean vocals, a first for the band.

On May 1, 2010, the band posted a flyer on their Twitter and Myspace asking their Los Angeles area fans to come out in full cowboy costume for the music video.