Winzeler began making metal picture frames and various other novelty items that were sold in retail stores all over the US.

After World War I, the toy company grew exponentially, leading to the introduction of colorful tea sets and drums.

In the late 1950s, a French electrician named André Cassagnes created a drawing toy that used a joystick, glass and aluminum powder.

This short 12 second feature was enough to give a significant sales boost, requiring the production line to work overtime to meet demand.

However, the company recovered with the prudent decision to agree to again have an Etch A Sketch appear in an animated feature film - this time in Toy Story 2.

The exposure from the highly successful Pixar movie resulted in sales of the toy increasing by 20 percent and ensured the survival of the company.