Sheriff Olaitan Salaudeen (born April 6, 1981), is a Nigerian music plugger[1] and CEO of MuchMusic Less Talk;[2] a promotional outfit and media outreach that is into artists promotion and have worked with artistes like Olamide, Asake, Fireboy DML, 9ice, Reminisce, Small Doctor, Korede Bello and May D.[3] He is also known for his work as the official music plugger for YBNL Nation, which he helped boost the careers of artists like Olamide, Adekunle Gold, Fireboy DML, Asake,Ycee, Ayo Maff.

[4][5] Olaitan was born on April 6, 1981, in Agege, Lagos, Nigeria and developed a passion for music during his teenage years.

After graduating with a degree in Mass Communication from Lagos State Polytechnic in 2008, Olaitan gained experience at Television Continental (TVC) before founding Much Music Less Talk in 2010.

[6] Olaitan's work with Much Music Less Talk has helped Nigerian artists like Olamide, Adekunle Gold, Fireboy DML, Asake, and Ycee, helping to elevate Nigerian music on the global stage.

[6][7] He is widely recognized as one of Nigeria's most influential music plugger.