Alongside fellow Coded Tunes affiliate Pheelz, Olamide aimed to establish a platform that extended beyond the conventional structure of a record label.

The vision centered on creating a collaborative and supportive environment for artists and producers, which ultimately led to the creation of YBNL Nation.

[4] The establishment of YBNL Nation was also motivated by Olamide's intention to use his growing financial success to nurture emerging talent.

In an interview with Apple Music, Olamide explained that the surplus from his earnings inspired him to invest in young artists.

This focus on mentorship and reinvestment has characterized YBNL Nation, which has developed several prominent Nigerian artists.