[4] It has thin, papery bark[7] and angular branchlets covered in white tomentum.

[6] They are dark green in colour with a downy, white underside.

[8] Flowers are clustered and daisy-like with white rays and purple central disks.

[4][6] Flowers are about 5 centimetres wide and carried in clusters of three to ten.

[1] It was first described in 1846 by Raoul as Shawia avicenniifolia[9] and transferred to the Olearia genus by Joseph Hooker in 1864.