The blue flagged beaches of Oliva stretch for 7 kilometres (4.3 miles); many contain sand dunes.

Oliva has two big and colourful Moors and Christians festivals (festes de Moros i Cristians, in Valencian language) in the area; the falles "Fiesta" in March, the Moors and Christians in July and Setmana Santa (Holy Week).

In the centre of the town is a Roman kiln situated below one of the blocks of apartments on Santíssim street.

The secondary sector makes up about 15% of the economy, with an extended industrial area, located outside of the city, in the south-east of Oliva.

In Oliva there are citizens of more than 50 countries, especially from South America, Europe, Africa and Asia.