He left the company in 1999 to co-found the wireless data broadcasting network iBlast with television entrepreneur Michael Lambert.
He returned to L.A. in 2003 and worked at Declare Yourself, a nonpartisan, nonprofit online voter-registration initiative established by television producer and philanthropist Norman Lear.
[2] In 2005, Luckett founded Revver, a company which gave users a percentage of advertising revenue for uploading their video clips.
The Walt Disney Company acquired the firm in 2008 for an undisclosed sum, retaining Luckett as senior vice president and general manager of the DigiSynd subsidiary.
[2][5][6] In 2011, Luckett left Disney to found the social media publishing firm theAudience, which received backing from American talent agency William Morris Endeavor, Guggenheim Partners, and entrepreneur Sean Parker.
The company worked with social media influencers to run coordinated digital campaigns for clients such as 20th Century Fox, Sony Pictures, McDonald's and Ford Motor Co. TheAudience also developed content and artwork, such as the viral music video for The Chainsmokers 2014 song #Selfie.
"[10][11] In 2015, Luckett co-founded the Reykjavík-based marketing startup EFNI with Icelandic politician and entrepreneur Heiða Kristín Helgadóttir.