The Declaration of Independence Road Trip will travel to cities and towns across the United States, creatively combining elements of education, entertainment, and community outreach."
Founded by TV producer and philanthropist Norman Lear, and led by Honorary Co-Chairs and former Presidents Jimmy Carter and Gerald Ford,[2] "Declare Yourself" is described in their literature as a "national nonpartisan, nonprofit campaign[3] initiated in 2004 to energize and empower a new movement of young voters to participate in the 2004 presidential election.
"[4] From January through Election Day 2004, over one million young and first-time voters registered to vote through events at Declare Yourself's spoken word and music tour of college campuses.
Watch Vanity PSA on YouTube The Man In 2007 Declare Yourself shot another series of PSAs starring Ben Garant and Tom Lennon of Comedy Central's Reno 911!.
To encourage voter registration among youth for the 2008 presidential election, Declare Yourself hired photographers Mark Liddell and David LaChapelle to shoot a bondage-themed print advertising campaign.
The ads drew national media attention, particularly those of actress Jessica Alba, who wears no visible clothing and is bound with black tape over her mouth and chest.