Born in Barnsley, Rowland began karting at the age of seven, and spent a successful decade racing in the various classes around the United Kingdom.

Rowland's last seven races were his best in the championship, taking four wins, four fastest laps, three pole positions and three second places.

As a result of the strong run, Rowland became the winner of the Graduate Cup for young drivers, and finished as runner-up to teammate Alex Lynn in the main championship; the runner-up position was only sealed on the final lap of the final race, setting the quickest lap to score two bonus points in order to move him into a tie on points with Tio Ellinas, but with four wins to Ellinas' two, he placed ahead on countback.

[5] Rowland was nominated for the McLaren Autosport BRDC Award due to his performances in the main series.

[7] He was part of the McLaren young driver programme in 2007–2010[8] Rowland signed a contract with Fortec Motorsport in July 2013 to race the Formula Renault 3.5 Series in the 2014 season.

[17] During the 2016-17 season, Rowland was hired by Renault e.Dams as a standby replacement for Sébastien Buemi for the 2017 Mexico City ePrix.

[18] In November 2018, Rowland joined the championship full-time with the newly re-branded Nissan e.Dams following the departure of Alexander Albon to Toro Rosso.

[22] Rowland remained with Mahindra for the 2022–23 season alongside Lucas di Grassi, who replaced Alexander Sims.

[23] Ahead of the Jakarta ePrix, Rowland was announced to have parted ways with Mahindra with immediate effect, and Roberto Merhi was drafted to replace him.