He is global chief marketing officer for Stellantis, and a member of the company's Group Executive Council, a position he has held since September 2011.

His passion for music,[3] together with poetry and photography, continues to accompany François in his later career, as witnessed by commercials and special projects in which are involved among others, Sting, Shaggy, and Jennifer Lopez.

Since becoming chief marketing officer, François splits his time between Auburn Hills and FCA's Italian headquarters in Turin.

During the 2014 Geneve Motor Show an offroad version of Panda, named Cross, was launched: this contributed to keep the model as one of the Italian most sold cars.

The two passenger roadster recalls for name and exterior styling the Fiat 124 Sport Spider designed by Pininfarina and manufactured from 1966 to 1985.

In 2019, the electric Fiat concept Centoventi, translated as hundred and twenty in recognition of the company's 120th anniversary, was unveiled at the Geneve Motor Show.

[12] For the 2020 Super Bowl, Francois enlisted Bill Murray, who appeared in his first commercial ever for the Jeep® brand, to recreate scenes from the iconic 1993 film Groundhog Day with the Jeep Gladiator.

The spot won the coveted USA Today Ad Meter and was nominated for an Primetime Emmy Award for "Outstanding Commercial".

The campaign features some of the major Nobel Prize winners including Lech Walesa, Frederik Willem De Klerk, Mikhail Gorbachev, Tenzin Gyatso XIV Dalai Lama and Aung San Suu Kyi.

[16] For the 2014 launch campaign of the Dodge Durango, he cooperated with Paramount Pictures and Will Ferrell (as the fictional anchor Ron Burgundy).

Lloyd reprised his role of Back to The Future‘s Doc Emmett Brown to transport a couple from the 60s to the present days, transforming their classic Fiat into the Fiat 500X modern-day incarnation[21] In 2019 FCA involved Sting and Shaggy for the new 500X campaign, called "Just one lifetime", as part of brand 120th anniversary.