The council of judges and its executive committee are appointed each year by the president of the American Advertising Federation and chair of the Advertising Hall of Fame.
These distinguished industry executives are chosen from the ranks of advertisers, agencies, media organizations and academic institutions in the United States.
The council of judges considers the election of either living or deceased persons whose record of advertising and service must be accomplished in the United States or with an American company abroad.
To be eligible, individuals must be retired from their primary careers.
[1] The first African-American woman creative to be inducted into the hall of fame was Carol H. Williams in 2017.