Olly rose to prominence in the United Kingdom after being a contestant on The X Factor during its sixth series, ultimately finishing in second place on 12 December 2009.

During his time on the show, Murs appeared on the number-one charity single "You Are Not Alone" alongside the other finalists.

The singles "Heart on My Sleeve" and "Busy" were also released from the album on 27 March and 27 May 2011—peaking at number twenty and forty-five in the UK respectively.

Second album, In Case You Didn't Know was released on 28 November 2011, debuting at number-one in the United Kingdom.

The lead single, "Heart Skips a Beat", which featured rap duo Rizzle Kicks, was released on 19 August 2011.