In 2008, ownership of the two venues passed from P&O to Capco Plc which sold it off as a going concern, while Earls Court was being demolished in 2014 as part of an ambitious regeneration scheme to create more luxury housing.

In 2012, Olympia celebrated 125 years of events by commissioning British artists Peter Blake, Rob Ryan, Sanna Annukka and Paul Hicks to create their interpretations of the venues.

In May 2021, demolition work started at the site as part of a significant overhaul of the complex, which includes new construction and refurbishment of listed historic aspects.

The building was branded as Olympia even before it opened as its commercial rationale quickly evolved beyond the staging of agricultural or military shows into an open-ended exploitation of what was the largest such venue in England at the time.

Olympia Hall was transformed to a solemn place of prayer clad in red and green textile and the Imamat crest adorned with fresh flowers.