[5] According to Chery, the letter "O" from Omoda is derived from the word "oxygen", while "Moda" means "modern".
[7] In June 2022, the decision to separate the Omoda family from the Chery marque and establish it as an independent brand was announced for the Russian market.
The company mentioned the Omoda marque would be a "worthy alternative" to Japanese and German brands that have suspended their activities in Russia.
[11][12] Omoda's brand direction is headed by Steve Eum, Vice President & Meneral Manager of Design for Chery in China.
[18] In April 2024, Chery signed a joint venture deal with Spanish company EV Motors to build Omoda vehicles in a former Nissan factory in Barcelona, Spain.