On3.com is a network of websites that focus mainly on college football and basketball, particularly recruiting, transfer portal and name, image, and likeness (NIL)-related news.
[6] Along with a business partner, he sold his first company, college recruiting site Alliance Sports, to Rivals.com for $3 million, which he re-purchased for $500,000 when it fell into bankruptcy.
[9] Terry announced his new venture, On3.com, in 2021, in an effort to combine his expertise in recruiting and college sports media with the "untapped space around NIL opportunities", referring to name, image, and likeness.
[6] The following month, the company acquired a pair of independent team sites, Kentucky Sports Radio and Lettermen Row, to start building their national network.
[13][14] Later that year, On3 hosted the inaugural On3 Elite Series, a two-day conference aimed to help guide consensus five-star football recruits to navigate through the emerging NIL landscape.