[7] On 1 March 2019 OneBelow opened four new stores on the same day, with branches in Doncaster,[8] South Shields[9] and two more in two different areas of Leeds in Kirkstall and Rothwell.

When asked about OneBelow, Edwards said in an interview "We've had a good response from landlords we've dealt with historically.

OneBelow also announced that four more stores: Westgate Retail Park Wakefield, Fishponds Retail Park Bristol, St Helens Hardshaw Centre and Leeds Crown Point would open on 16 March 2019, bringing the total number of stores to 12 in less than a month.

[14][15] Following surging inflation and considerably higher import costs, the chain rebranded to OneBeyond from September 2022, with a new strapline of Amazing value from only £1.

Director Chris Edwards said that the rebrand was always intending to happen, however was brought forward by around a year due to inflation challenges of 2022.