The online newsroom was initially created for corporate communicators and public relations firms to target traditional media outlets, fundamentally newspapers, magazines, radio stations and television stations.
Most online newsrooms provide press releases and kits, photographs, logos, audio, video, executive biographies, contact information, events, company history and awards and honors.
Increasingly companies are aggregating their presence on various social media sites into their online newsrooms.
[citation needed] The first known online newsroom was developed in 1995 by the American Institute of Physics for the Acoustical Society of America.
Additionally, some companies offer an online newsroom component as a component of a larger software package that integrates the online newsroom[3] with a media contact database and media monitoring services.