These programs may be points-based (redeemable for products or vouchers), cashback, airline frequent flyer-miles-based, hotel points, donations to charity, or even carbon offsets.
Rewards-based websites track and reconcile this information with their own user database, and pass on a proportion or even all of the commission received to the customer.
Cause related websites, much like affinity credit card schemes, give their users the opportunity to donate the cash or points to a charity, school, or club.
[5] Most reward websites retain a proportion of the commission, and only industry insiders are aware of the nuances of the business model used and therefore the customer benefit.
While the majority of green reward websites also offer some useful information and advice on greener living, few of them seem to encourage more sustainable consumption.