A look at the program for this congress gives a good idea of the key indicators on the agenda of ‘professionalizing’ online ticket brokering.
Topics include: ‘Getting Legal’, ‘Media Relations’ and ‘Building Your Base: The Lost Art of Customer Service’.
[6] Another sign of change is the increasing legitimization of the internet as a free market environment for entrepreneurs, with plenty of online ticket broker communities sprouting up in recent years.
Five states have made the resale of tickets legal in 2007, with a Missouri senator stating, ‘It makes no sense that we would turn people into criminals for simply wanting to resell a ticket […].’[8] While the internet is becoming an increasingly safer place to shop, it is still not the place for the overcautious buyer.
[9] This seems to suggest that ticket reselling is increasingly ‘above board’, forcing online brokers to promise their customers the same service expected from primary sellers.
This overall sea change presents a real challenge to corporate strongholds and is forcing sellers on both sides to try new things.