Worcester woman is a political term used by polling companies in the United Kingdom.
It profiles or describes a type of median voter, a working class woman in her 30s with two children who worries about quality of life issues and has little interest in politics.
[2] The Worcester constituency is a noted marginal seat which elected its first ever Labour MP in 1997.
[3] Worcester woman has also been used as a pejorative term to describe a woman with consumerist views and a shallow interest in politics, leading her to decide her vote based on issues raised during the election campaign, and therefore likely to vote for whichever political party has the most effective spin.
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