Ooyala (pronounced /uːˈjɑːlə/ "oo-YAH-la") was a privately owned company focusing on video content workflow management systems.

[2] In July 2019, Dalet, a provider of solutions[buzzword] and services for broadcasters and content professionals, acquired the Ooyala Flex Media Platform business.

[6] By August 2009, Ooyala was providing video technology and services for over 500 companies[7] under the direction of new CEO Jay Fulcher, formerly of Agile, PeopleSoft, and SAP.

It announced plans to use Ooyala’s software and services to deliver its television content online and, further, to resell it to other media companies and corporations.

[11] Under Telstra, Ooyala acquired European adtech provider, Videoplaza in 2014 and logistics and workflow software vendor, Nativ in 2015.

In February 2018 Telstra wrote down the rest of the value of the company, taking a $273m impairment, and pulled it from the advertising technology area to focus on its ongoing video platform and media logistics system.