A reviewer for the University of California, Berkeley School of Information said the book "is written for the business community, but speaks to the experiences of those in the government, the private sector, or those who make a living advocating for consumers.

"[1] A reviewer for the U.S. Chamber of Commerce Foundation says, "Gurin’s snapshot of Open Data's innovators also serve as an effective guidebook.

"[2] That reviewer also notes interest in the book's claim, "If Open Data is free, how can anyone build a business on it?

The book is outlined as discussing four business implications for the advent of open data - it will be the product basis for many startup companies and change the nature of investment, marketing, and innovation.

Google, Foursquare, Uber, Waze, Instagram, and Flickr are profiled as companies who have created products which have a basis in the use of GPS open data which they use in their mapping services.

Another concept, "choice engine", is discussed to mean a filter of all available choices that an individual might make (perhaps in deciding to purchase a product), screened to take into account everything that a shopper might consider when they want and making a final, accurate recommendation which meets the purchaser's need and is less influenced by advertising.

The author talks about his work role at the Federal Communications Commission, where he was tasked with promoting consumer empowerment in the marketplace.

One method for crowdsourcing could be to sort through a crowd, but identify a small set of people who have expert skills, and then provide special support to encourage them to engage with a project.

Sunlight Foundation, Global Witness, Project On Government Oversight, mySociety, ProPublica, and Center for Public Integrity are profiled as organizations which use open data to encourage commentary on business practices.

There is more coverage of the Digital Accountability and Transparency Act of 2014, mentioned elsewhere in the book, and here the law's close relationship with President Obama's public image is discussed.

Advice for small companies includes identifying open data marketing opportunities where there is little competition.