OpenAd.net was an online marketplace for buying and selling creative ideas for use in advertising, marketing and design.
Clients receive on average from 20 to 100 creative solutions and can decide to license one, more or none of the ideas proposed.
Marketers pay $3,000 to $100,000 to post "briefs" describing proposed assignments on its Web site.
The OpenAd.net website offered two types of user accounts for: The author of the idea is Vital Verlic, who established the company in 2003.
The majority stake of OpenAd AG in Switzerland is owned by a Slovenian holding company Istrabenz, which backed the project in 2004.