[4] In 1960, Opera in Canada[5][note 1] was established in Toronto by Ruby Mercer.
The magazine's other revenue streams are grants, advertising, and newsstand sales.
[21] Printing and targeted advertising within the magazine is delivered by Dovetail Communications Inc.[22] The editorial succession at Opera Canada was as follows:[12] With an endowment from the estate of Ruby Mercer, the Opera Canada Awards (The Rubies) were established in 2000.
The Rubies recognise and honour outstanding individual achievements on stage and behind the scenes.
[27] The first recipients included Maureen Forrester, Stuart Hamilton, and John Cook.