Optimove's product has a Customer Data Platform at its core and applies algorithmic optimization[1] to autonomously improve multichannel campaigns.

The company serves various industries, including retail, eCommerce, travel and hospitality, gaming, and financial services.

The software models each customer's behavior and preferences in order to predict which marketing campaigns will be most relevant for each individual.

[15] The marketing channels supported by Optimove include email, SMS, mobile push notification, website/app pop-ups, Facebook Custom Audiences[16] and Google Ads.

The application's primary interface is a calendar-based marketing management tool that helps users track and optimize campaigns.