Oracle Fusion Applications (OFA) are a suite of applications built on Oracle Cloud that include cloud-based applications for enterprise resource planning (ERP), enterprise performance management (EPM), supply chain management and manufacturing (SCM), human capital management (HCM), and customer experience (CX).
[1] Oracle Fusion Applications were launched in September 2010 and released one year later at OpenWorld 2011.
[4][5] Oracle Fusion Applications were originally envisioned and pitched as an enterprise resource planning suite—a combination of features and functionalities taken from the Oracle E-Business Suite, JD Edwards, PeopleSoft, and Siebel product lines.
[2][3] The suite was built on top of the Oracle Fusion Middleware technology stack; both layers implement the Oracle Fusion Architecture, which leverages the capabilities of service-oriented architecture.
The system uses artificial intelligence to automate digital marketing campaigns and identify qualified leads.