[2] OrangeSoda was founded in 2006 by Jay Bean, Chris Finken, and Derek Miner, using private funds, local money from investors, and a strategic partner.

[3][4] Not affiliated with the orange soft drink, Bean used a domain name he had already purchased for unrelated reasons.

[6] OrangeSoda was partnered with CityGrid Media, Yellow Pages Group (YPG), and Freedom Communications to provide social, mobile, and search services to their customers.

[7] In 2009, OrangeSoda was recognized as one of the top 100 fastest growing companies in Utah by MountainWest Capital Network.

[10][11] In 2015 they closed their offices in American Fork, Utah, making 60 workers redundant, and moved all business to Kansas City.