[4] In 2002, Kohlberg Kravis Roberts and the Ontario Teachers' Merchant Bank acquired control of Yellow Pages Group, with Bell Canada retaining 10% ownership.
[7] In 2015, YPG's phone book delivery cuts expanded to include Brampton, Mississauga, and Oakville, with the company continuing to analyze developing trends for potential further cuts for certain markets (namely Guelph, Kitchener, Waterloo, Cambridge, Elmira, Fergus, Hawkesbury, and Lethbridge) and locations such as high-rise buildings; however, a company statement assured YPG did not plan on fully discontinuing printed phone books, as many customers still relied on them, primarily seniors.
[7][8] By 2018, Yellow Pages phone books were still being printed for customers in Halifax, Nova Scotia, primarily to profit from advertising, but residents who did not use them were noted to simply throw them away at the expense of the city and the environment, prompting YPG to include recycling tips in newer editions.
[9] Yellow Pages Canada still prints and publishes phone books as of 2024, but they are notably rarer and slimmer, and are largely sustained by elderly customers and advertising revenue.
[12] In 2017, CBC Radio reported that small business owners were disappointed with YPG's search engine optimization services, which allegedly failed to achieve high placements on search engine results, and in some cases did not bring website traffic at all, yet still demanded large payments by locking them into contracts and threatening them with lawsuits and collection notices,[13] which continued well into 2019 and 2021 as reported by Business in Vancouver.