Orange Grove Boulevard (Pasadena)

Since the early 20th century, because of the number of landmark mansions, the street earned the name Millionaire's Row, an appropriate nickname, considering that the estates that once lined this spacious boulevard and the surrounding neighborhood read like a Who's Who of American consumer products.

[5] In wartime 1942, Orange Grove Boulevard was used as an alternate route for the Rose Parade to avoid an enemy attack.

[1] Formerly referred to as Mountain Avenue, North Orange Grove Boulevard is home to the exquisite Gamble House.

The Gamble House, an American Craftsman masterpiece, was built in 1908,[6] by architects Charles and Henry Greene, as an exemplification of their Ultimate bungalow.

[8] Formerly referred to as Illinois Street, this section of Orange Grove Boulevard runs through the more economically diverse northern part of the city.

[citation needed] Although there is a small commercial district between Lincoln and Los Robles avenues, this section of the street is overwhelmingly residential.

The street ends at California State Route 19 (North Rosemead Boulevard) and Sierra Madre Villa Avenue in Hastings Ranch.