[2] The signature beverage is a mixture of ice, orange juice, sweetener, milk, powdered egg whites and vanilla flavoring.

[8] In 1929, Bill Hamlin,[9] Freed's real estate broker, developed a mixture that made the acidic orange juice less bothersome to his stomach.

[15] At its peak, as an independent company, it had hundreds of stores in malls across the United States (including Puerto Rico) and Canada.

[16][17] In 1987, the Orange Julius chain was bought by International Dairy Queen, which was subsequently purchased by billionaire Warren Buffett in 1998; thus, making it a wholly-owned subsidiary of Berkshire Hathaway.

Today, Orange Julius is a menu item available at Dairy Queen stores, called Treat Centers.

The devil image resembled Sparky, the mascot of Arizona State University, and the company later dropped the logo and slogan after threats of a lawsuit from the ASU alumni association.