[2] Mike Liddell and Reese Travis noticed a franchise was doing good business in Edmond, Oklahoma.
[3] Liddell then moved the company from California to Oklahoma, hired Travis as CEO, and changed the name to Orange Leaf.
[5] In 2014, an Indiana-based franchisee had filed a suit in federal court in Indianapolis that "Orange Leaf misled him and made false statements about store revenue to coerce him into opening shops outside of Indiana—in Illinois, Florida, and Tennessee.
In January 2018, Orange Leaf named Kendall Ware the President and COO.
[8] Orange Leaf opened its first international franchise, located in Australia, in 2011 in Melbourne.