In philosophy and in sociology, the denotations and the connotations of term cultural hegemony derive from the Ancient Greek word hegemonia (ἡγεμονία), which indicates the leadership and the régime of the hegemon.
In each sphere of life (private and public) common sense is the intellectualism with which people cope with and explain their daily life within their social stratum within the greater social order; yet the limits of common sense inhibit a person's intellectual perception of the exploitation of labour made possible with cultural hegemony.
Given the difficulty in perceiving the status quo hierarchy of bourgeois culture (social and economic classes), most people concern themselves with private matters, and so do not question the fundamental sources of their socio-economic oppression, individual and collective.
[8] To perceive and combat ruling-class cultural hegemony, the working class and the peasant class depend upon the moral and political leadership of their native intelligentsia, the scholars, academics, and teachers, scientists, philosophers, administrators et al. from their specific social classes; thus Gramsci's political distinction between the intellectuals of the bourgeoisie and the intellectuals of the working class, respectively, the men and women who are the proponents and the opponents of the cultural status quo: Since these various categories of traditional intellectuals experience through an esprit de corps their uninterrupted historical continuity, and their special qualifications, they thus put themselves forward as autonomous and independent of the dominant social group.
In the modern world, technical education, closely bound to industrial labour, even at the most primitive and unqualified level, must form the basis of the new type of intellectual.
The mode of being of the new intellectual can no longer consist of eloquence, which is an exterior and momentary mover of feelings and passions, but in active participation in practical life, as constructor [and] organizer, as "permanent persuader", not just simple orator.In 1967, regarding the politics and society of West Germany, the leader of the German Student Movement, Rudi Dutschke, applied Gramsci's analyses of cultural hegemony using the phrase the "Long March through the Institutions" to describe the ideological work necessary to realise the war of position.
Despite the ruling-class control of the RSA, the ideological apparatuses of the state are both the sites and the stakes (the objects) of class struggle, because the ISA are not monolithic social entities, and exist amongst society.