Organon model

Bühler's work influenced the communication model of Roman Jakobson.

Here, Socrates refers to the word as an Ancient Greek: ὄργανον, romanized: órganon, lit.

Bühler described this relationship as a 'three-foundations scheme': oneself - to the other - about things (einer - dem anderen - über die Dinge).

[1]: 24 Bühler's organon model criticized the material thinking of behaviorism, which according to him had renewed the "flatus-vocis nominalism of the incipient Middle Ages in modern form.

[5] He wrote: [Bühler’s] model acknowledges “the essential rhetorical fact that any sign use must in effect express the ethos of the rhetor, represent their rational take on the world (logos) and appeal to the emotional mindset of an envisaged audience (pathos).”[6] The model has been compared to Kress's semiotic model.