Initially, she plans to create a movie about science and pleasure but she soon begins to suspect that her employer, along with a cadre of other medical companies, might be trying to take advantage of women (and potentially endanger their health) in pursuit of billion dollar profits.

The film continues from Vivus onto the more general question of whether there is a solid scientific foundation to medical industry claims about what constitutes "healthy" female sexuality and whether drugs and surgery are a suitable first-line approach to obtaining it.

The film has also been broadcast on national television in Canada, Finland, France, Italy, Brazil, Israel, Spain, Poland, the Netherlands, United States and Japan.

[2] The Hot Docs Film Festival called it an "extraordinary behind-the-scenes access reveals a drug company's fevered race to develop the first FDA-approved Viagra for women — and offers a humorous but sobering look inside the cash-fueled pharmaceutical industry".

In addition, articles about the movie and quotes from director Liz Canner have appeared internationally in hundreds of articles and blogs and dozens of TV shows and radio programs such as ABC News, Vogue, Newsweek, the Times of London, the Wall Street Journal, the BBC World Service, Public Radio, the LA Times, the Guardian, Cosmopolitan South Africa, Glamour Brazil, etc.