Cyberian Outpost, Inc. was an online vendor of discount computer hardware and software that operated the website outpost.com.
After its IPO in 1998, it reached a peak market capitalization of $1 billion, but, after the bursting of the dot-com bubble, its stock price fell rapidly and the company was acquired by Fry's Electronics in 2001 for $21 million.
[3] The company received publicity for its controversial advertisements including one in which gerbils were shot out of a cannon, one where wolves attack a high school marching band, and one where children in daycare are being tattooed with "outpost.com" on their foreheads.
In 2001, the company entered into a merger agreement with PC Connection but then terminated that merger agreement and the company was sold to Fry's Electronics for $21 million including the repayment of $13 million in debt from PC Connection.
[1] Outpost.com forged marketing partnerships with major Internet portals, such as AOL, CNet, and Lycos[10] in which Outpost.com was featured on these websites.