Ozothamnus rodwayi, commonly known as alpine everlastingbush (and formerly known as Helichrysum backhousii[1]), is a species of flowering plant in the family Asteraceae that is endemic to Tasmania, Australia.

Ozothamnus rodwayi is distinguished from other members of its genus by its tiny (7-15mm long), grey/green leaves with a densely hairy-white underside, that are obovate and alternately arranged.

Like other members of the family Asteraceae it has white daisy flowers; these are arranged in compact terminal, profuse clusters, and are distinguished by brown hairy bracts.

Requires full sun in moist, well drained soil with a high humus content.

Ozothamnus rodwayi can be used as an attractive shrubbery, rockery or container plant and can be propagated from seed or cuttings.