The tower was envisioned as a centerpiece of the now opened Pagcor City (or Entertainment City Manila), an integrated leisure area comprising hotels, shopping malls, convention centers, and casinos.

The concept for the tower was developed by Malaysian conglomerate Genting Berhad, which aimed to create a landmark attraction for the area.

[2] The project was conceptualized during the administration of Pagcor chairman Efraim Genuino.

However, in 2010, after the appointment of Cristino Naguiat as chairman, it was reported that the project was under review.

[3] Naguiat indicated that plans for the tower and other projects "would likely be scrapped," despite continued development efforts in Entertainment City.