[3] PC Jeweller engages in the manufacture, export, wholesale and retail of gold and diamond jewelry in India.

The company's business model consists of opening large format, standalone stores at high street locations.

Company opened eight showrooms in Ludhiana, Bilaspur, Pali, South Extension (New Delhi), Beawar, Ajmer and Amritsar.

The company has consistently endeavored to expand its market share in the Indian jewellery retail sector.

Through strategic initiatives and innovative marketing approaches, the company aims to strengthen its presence and remain a leading jewellery retailer in the country.