Pedestrian, formerly PEDESTRIAN.TV, is a youth digital news and entertainment website based in Sydney, Australia, founded in 2005.
Launched in 2005[1] by co-founders Chris Wirasinha and Oscar Martin, Pedestrian.TV was initially distributed as a DVD magazine, stylised as a "Plastizine", with the advertorial backing of BMW Mini.
[5] Triple J ultimately shifted the Hottest 100 date to the fourth weekend in January, citing a desire to remain "an event that everyone can enjoy together.
[10][11] With Wirasinha and Martin shifting to advisory roles following the sale, Nine appointed Matt Rowley as the CEO of Pedestrian Group in early 2019.
[11] In March 2021, Pedestrian Group announced a multi-year deal with Vice Media and Refinery29 to become the Australian digital publishing home of both brands.