PIAS Recordings (formerly Play It Again Sam) is a Belgian record label founded in 1982[citation needed] by Kenny Gates and Michel Lambot, In September 2024, the company was acquired by Universal Music Group.

Play It Again Sam's prominent early artists were electronic-rock acts like Front 242, Meat Beat Manifesto and The Young Gods.

The first release on the label in 1984 was the mini album Faces in the Fire by the cult experimental psychedelic band The Legendary Pink Dots.

[2] This laid the ground for releases from many other artists with very diverse musical backgrounds and geographical origins, including the Butthole Surfers, Parade Ground, The Neon Judgement, The Sound, Skinny Puppy, Taxi Girl, Bill Pritchard and The Cassandra Complex.

PIAS Recordings released the first two albums by Icelandic band Sigur Rós.