Over a decade since its inception, PMR Records retains its influential status with one foot in the beating heart of the underground and one on the global stage of pop music with a slew of cult and commercial achievements, including international No.1s, BRITs, Grammy Awards and more.

Initially run in partnership with Island Records, early signings to the PMR roster included Rinse FM DJs L-Vis 1990 and T Williams, South London singer Jessie Ware, and teenage brothers Guy and Howard Lawrence, also known as electronic music duo Disclosure.

During that time she was introduced by PMR to DJ and producer Julio Bashmore, a creative partnership that spawned the critically acclaimed track ‘110% / If You’re Never Gonna Move’ which ended up on her album.

Ben told Music Business Worldwide: “PMR has been an amazing ride so far, but we’re really excited by the prospect of scaling things up as part of a label with the global weight and influence of Virgin EMI.

Their legacy and Britishness really sang to us and something feels very right about bringing our entrepreneurial spirit, energy and vision to a bigger, frontline operation.” Daniel added: “We have always been super ambitious at PMR and the success of Disclosure gave us a taste of how to break an artist globally.

New York's Amber Mark released her full-length debut via PMR/Interscope to critical acclaim,[19] and Hope Tala is one-to-watch from the UK with international buzz [20] - as of summer 2023, they are both working on their next records.

As of summer 2024, the core PMR roster consists of The label alumni includes Disclosure, Jessie Ware, Jai Paul, Georgia & David Jackson ('Get Me Higher'),[23] Jamie Woon, Julio Bashmore, T.Williams, Two Inch Punch, Couros, Cyril Hahn, Dornik, Girli, Javeon,[24] Klaves, L-Vis 1990, Meridian Dan ('German Whip').

The success of Jessie Ware’s Mercury-nominated Devotion remains the label’s finest moment to date, but the smaller scale signings of Julio Bashmore, Disclosure and T. Williams may, in time, prove just as fruitful: a close to perfect example of doing underground music on a major scale.’[27] PMR Records: the fresh face of pop - Guardian, 2013 ‘[The label is] doing things its own way, and it could help end the domination of dull pop… signing future-thinking artists and bedroom producers from underground dance, somehow turning them into fully fledged pop stars without compromising their sound… [combining the ethos of a DIY indie with the quantifiable successes of a major]’.

Not because they were ticking boxes to send their artists straight into the Top 10, but because they were passionate about the music…’ Time Out London, 2014 ‘When trendsetting label PMR Records offers you a showcase of their latest signings, you’d be crazy not to take a look.

Since launching in 2011, PMR has catapulted fresh-faced sibling dance dons Disclosure, Mercury-nominated singer Jessie Ware and underground DJ hero Julio Bashmore into the big league.