[11] In 2003, a dispute occurred when the Pakistan Cricket Board (PCB) awarded the broadcasting rights for a Pakistan-New Zealand series to Geo TV via a competitive bidding process.

[11] PTV Sports challenged the process's fairness, leading to intervention by the Pakistan Electronic Media Regulatory Authority (PEMRA) which resulted in Geo TV being denied uplink permissions, and the first One Day International (ODI) in Lahore was not televised.

[11] The conflict was resolved when the President of Pakistan, also serving as PCB's patron-in-chief, facilitated a joint broadcast agreement for the subsequent matches.

[11] PTV Sports has also faced challenges securing broadcast rights for cricket events due to financial constraints or limited commercial interest.

[11][12] To address public access issues, the PCB now requires successful broadcasting rights bidders to share the feed with PTV at a set price.