Privilege Underwriters Reciprocal Exchange (PURE) is an American property insurance company established in 2006.
[2] PURE caters to high-net-worth customers.
[3] It offers insurance for homes with a rebuild value of more than one million dollars, automobiles, watercraft, jewelry, art and other collections, personal excess liability (umbrella), and flood.
The company is based in White Plains, New York.
[5] Between 2018 and 2020 PURE Insurance assisted Viktor Vekselberg, a Russian oligarch, with $315,891 of transactions in breach of sanctions and was accordingly fined $466,200 by OFAC in 2023.