He is the founder of Huzlers, a fictional news website that attracts about 387,000 unique visitors per month, according to Comscore.

1 American site tracked by Comscore in a new genre that Huzler's founder calls "fauxtire"[2] — not quite The Onion, but not quite PBS.

Reyes created a post[3] on Facebook that was shared over 170,000 times, for good reason: it appears to predict the future.

His predictions for 2016[4] that have already happened include the deaths of Prince, Muhammad Ali and Kimbo Slice, a terrible mass shooting and everyone freaking out about a gorilla.

[14][15] Another story made up an incident where a person working at a McDonald's restaurant put his mixtapes[16] in Happy Meals.