Well-known Page 3 models included Linda Lusardi, Samantha Fox, Debee Ashby, Nicola McLean, Maria Whittaker, Katie Price, Keeley Hazell, and Jakki Degg.
Although Page 3's defenders portrayed it as a harmless British cultural tradition, the feature was controversial throughout its history, drawing criticism both from conservatives, who tended to view it as softcore pornography inappropriate for inclusion in national newspapers, and feminists, who argued that Page 3 objectified women's bodies, negatively affected girls' and women's body image, and perpetuated sexism.
In 2012, activist Lucy-Anne Holmes launched the No More Page 3 campaign with the goal of persuading newspaper editors and owners to end the feature voluntarily.
Page 3 photographs over the following year were often provocative, but did not feature nudity until The Sun celebrated the first anniversary of its relaunch on 17 November 1970 by printing model Stephanie Khan in her "birthday suit" (i.e. in the nude).
Captions to Page 3 images, which had previously contained sexually suggestive double entendre, were replaced by a listing of models' first names, ages, and hometowns.
Its defenders often characterised it as an inoffensive British cultural tradition, as when Conservative Party MP Richard Drax in 2013 called it a "national institution" that provided "light and harmless entertainment".
[20][21] Its critics generally considered Page 3 images demeaning to women or as softcore pornography that should not be published in national newspapers readily available to children.
[22] As a co-founder of Women in Journalism, Rebekah Brooks was reported to be personally offended by Page 3,[23] and was widely expected to terminate it when she became The Sun's first female editor in 2003.
However, upon assuming her editorship, Brooks defended the feature, calling its models "intelligent, vibrant young women who appear in The Sun out of choice and because they enjoy the job.
[30] In his report, Lord Justice Leveson called Page 3 "a taste and decency issue" and stated that it thus fell outside his remit of investigating media ethics.
[31] Clare Short questioned Leveson's finding, stating: "Surely the depiction of half the population in a way that is now illegal on workplace walls and before the watershed in broadcasting, is an issue of media ethics?
[35] The campaign collected over 240,000 signatures on an online petition and gained support from over 140 MPs, as well as a number of trade unions, universities, charities, and women's advocacy groups.
"[38] In June 2013, Caroline Lucas defied parliamentary dress code by wearing a "No More Page Three" T-shirt during a House of Commons debate on media sexism.
[39] Then–prime minister David Cameron also declined to support a ban on Page 3, stating during an interview with BBC Radio 4's Woman's Hour: "This is an area where we should leave it to consumers to decide, rather than to regulators.
"[40] After becoming The Sun's editor in June 2013, David Dinsmore confirmed he would continue printing photographs of topless models, calling it "a good way of selling newspapers".
[43][44] The No More Page 3 campaign thanked Clarkson for "taking the lead in the dismantling of a sexist institution" and asked David Dinsmore to follow suit with The Sun's UK editions.
On 22 January, The Sun appeared to change course, publishing a Page 3 image of a winking model with her breasts fully exposed and a caption mocking those who had commented on the end of the feature.
[57][15] This ended the tradition in the mainstream British press, with only the niche Sunday Sport continuing to publish topless images in tabloid format as of 2023.