She has been featured regularly in men's magazines, such as Nuts, Zoo, Front, Loaded, and Maxim.

At this time, she began dyeing her naturally brown hair blond and, later, her signature red colour.

"[8] Collett has always tried to "send out the message that you don't have to be a size six to be a model"[10] and that she wants to promote a healthy body image for girls and women.

[13] On 19 May 2005, Collett's 17-year-old brother Jacob was assaulted by another teenager following an altercation outside a pub in Leamington.

His assailant was subsequently convicted of manslaughter and received a six-year prison sentence.