With the exception of Sheila E.'s 1985 album Romance 1600 (the label's debut non-Prince release), Tevin Campbell's single "Round and Round" and the Time's 1990 release Pandemonium, the label had very few commercial successes by artists other than Prince.

[5] Prince later started NPG Records, run by Trevor Guy.

Following Leeds' departure, radio promotion executive Graham Armstrong took over the role until 1991, when Gilbert Davison and Jill Willis, co-managers of Prince and president and executive vice-president of Paisley Park Enterprises, negotiated a joint venture between PPE and Warner Bros. (with the help of Prince attorney Gary Stiffelman).

With the joint venture came funding for additional staff to run the label and oversee its artists – including Mavis Staples, George Clinton, Ingrid Chavez and Carmen Electra.

Staffers included John Dukakis and Kerry Gordy as co-presidents of the label.