In December 1988, the rights to the Red Owl name were obtained by grocery wholesaler Supervalu Inc.,[6] along with its warehouse and distribution operations.
[8] From 1973 to 1977, the title sequence of The Mary Tyler Moore Show featured the lead character in a Red Owl meat department.
An independent grocery store in Saint Paul, MN, Cooper's Foods, was redecorated as a Red Owl to be featured in the 2009 Coen Brothers movie A Serious Man.
A pharmacy named Value Drug Mart in Drumheller, Alberta, Canada, was redecorated as a Red Owl food store for the 2020 film Let Him Go.
Masons Red Owl faces competition in the Green Bay area from other grocers including Woodman's, Wal-Mart, Aldi and Festival Foods.