[3] Pak's NFTs have been sold on platforms including Sotheby's, Nifty Gateway, MakersPlace, SuperRare, and Async Art.

[13][14] Pak is known for a style that takes advantage of blockchain technology, specifically its smart contracts, described as an appeal to cryptocurrency fans.

Pak frequently embeds hidden messages into NFTs, and uses social media platforms in a candid way to promote and discuss them.

[16] In August 2020, Pak released project "X" on NiftyGateway, an "open edition" sale of NFTs with a scarcity mechanism based on time rather than volume.

[17] In March 2021, Charles Stewart, CEO of Sotheby's, announced a partnership with Pak to launch the auction house's first NFT sale.

[4] The Sotheby's sale and subsequent press raised Pak's public profile, specifically with regards to the role of NFTs in the art world.

Buyers received a single NFT with its associated image generated based the transaction metadata and the number of "mass units" purchased.